Prompt
Product Description Prompt
A fill-in-the-blank prompt that generates conversion-focused product descriptions for any e-commerce platform. Paste into ChatGPT or Claude.
How to use this prompt
Copy the prompt below. Fill in every bracket with your product details. Paste into ChatGPT or Claude. The more specific you are, the better the output.
Write a product description for [product name].
Target customer: [Describe who is buying this. Include age range, interests, and the specific problem they want to solve.]
The product solves: [What frustration or need does it address? Be concrete.]
Key features:
- [Feature 1: what it does and why it matters]
- [Feature 2]
- [Feature 3]
Platform: [Where will this be published? Shopify store, TikTok Shop, Facebook ad, etc.]
Price point: [What is the price? This affects the tone.]
Tone: [Choose one: professional, casual, enthusiastic, urgent]
Length: [Under 80 words for ads. Under 200 words for product pages.]
Write the description with a strong opening line, the core benefit in the second sentence, and a clear call to action at the end. Avoid generic phrases like “high quality” or “best in class.” Focus on what the customer will feel or be able to do after they have this product.
Tips for better results
Be specific about the customer. “Women aged 25 to 40 who run small businesses and hate spending hours on admin work” works better than “busy professionals.”
Name the real problem. “They spend 3 hours every week manually copying orders into a spreadsheet” gives the AI something to write against.
Test two tones. Run the prompt once as casual and once as urgent. Pick the version that fits your ad or listing.